A) creates utilities for Ford.
B) increases Ford's inventory.
C) increases the number of steps in the value proposition.
D) includes the role of Johnson controls as a drop shipper.
E) does not influence Ford's supply chain.
G) B) and D)
Correct Answer
verified
Correct Answer
verified
A) horizontal channel strategy
B) strategic channel alliance
C) dual distribution
D) cross-docking
E) disintermediation
G) A) and D)
Correct Answer
verified
Correct Answer
verified
Correct Answer
verified
Marketing executives typically consider ...View Answer
Correct Answer
verified
View Answer
A) Corporate vertical marketing systems combine successive stages of production and distribution under shared ownership with all links in the marketing chain sharing title to the goods.
B) Corporate vertical marketing systems can incorporate both forward and backward integration.
C) Corporate vertical marketing systems increase distribution costs.
D) Corporate vertical marketing systems increase investment increases but decrease fixed costs.
E) Corporate vertical marketing systems are only effective with low-end consumer products.
G) C) and D)
Correct Answer
verified
Correct Answer
verified
A) time
B) place
C) possession
D) form
E) transactional
G) C) and E)
Correct Answer
verified
Correct Answer
verified
A) stakeholder position.
B) familial ties to other channel members.
C) expertise.
D) longevity in the industry.
E) geographic proximity to the manufacturing plant.
G) None of the above
Correct Answer
verified
Correct Answer
verified
A) adhering to the belief that the customer is always right.
B) satisfying the customers' needs no matter what the price.
C) accepting full liability if a product fails to meet a customer's expectations.
D) the ability of logistics management to satisfy users in terms of time,dependability,communication,and convenience.
E) the ability of logistics management to satisfy users in terms of product,price,promotion,and place.
G) A) and B)
Correct Answer
verified
Correct Answer
verified
A) exclusive distribution
B) direct distribution
C) intensive distribution
D) dual distribution
E) selective distribution
G) C) and D)
Correct Answer
verified
Correct Answer
verified
A) independent firms or individuals whose principal function is to bring buyers and sellers together.
B) any intermediary who takes ownership of a manufacturer's products or services and then finds multiple buyers for those products or services.
C) an intermediary who sells to other intermediaries,usually to retailers in consumer markets.
D) an intermediary who sells to consumers.
E) a manufacturing "matchmaker" who actively seeks out potential consumers and brings them to retailers.
G) B) and E)
Correct Answer
verified
Correct Answer
verified
A) density
B) breadth
C) depth
D) mass
E) concentration
G) A) and E)
Correct Answer
verified
Correct Answer
verified
A) a contractual agreement between multiple retailers sharing the same business mission to operate with a consistent business model to not only achieve enhanced buying power but also increase customer loyalty.
B) a contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules.
C) purchasing the name,branding,and raw materials from one organization and transferring it to another.
D) a practice whereby one firm's marketing channel is used to sell another firm's product.
E) selling an idea to a larger company and letting it do all the manufacturing,distribution,and marketing.
G) B) and E)
Correct Answer
verified
Correct Answer
verified
A) inventory supply system that operates with very low inventories and requires fast on-time delivery.
B) inventory management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items.
C) inventory management system that is designed to reduce the retailer's lead time for receiving merchandise,which then lowers a retailer's inventory investment,improves customer service levels,and reduces logistic expenses.
D) inventory supply system that relies on the "judgment" of individual warehouse managers based on daily reports from its retailer customers.
E) inventory system that guarantees delivery within 48 hours,and grants price reductions of 1 percent per hour if a shipment is delayed.
G) C) and D)
Correct Answer
verified
Correct Answer
verified
A) the specific needs of customer segments
B) monetary considerations
C) supplier alternatives
D) the business mission
E) a lack of an appropriate channel captain
G) None of the above
Correct Answer
verified
Correct Answer
verified
Correct Answer
verified
(1)Understand the customers,in...View Answer
Correct Answer
verified
View Answer
Correct Answer
verified
Total logistics cost includes expenses a...View Answer
Correct Answer
verified
View Answer
A) consumers.
B) industrial users.
C) wholesalers.
D) agents or brokers.
E) retailers.
G) A) and E)
Correct Answer
verified
Correct Answer
verified
A) ultimate consumer
B) manufacturer
C) wholesaler
D) agent
E) retailer
G) A) and D)
Correct Answer
verified
Correct Answer
verified
A) service-sponsored producer franchise system
B) service-sponsored retail franchise system
C) manufacturer-sponsored wholesale franchise system
D) manufacturer-sponsored retail franchise system
E) administered vertical marketing system
G) A) and E)
Correct Answer
verified
Correct Answer
verified
A) understand the environment
B) consider the legal consequences of partnering
C) understand the marketing strategy
D) understand the customer
E) understand the company's goals
G) A) and B)
Correct Answer
verified
Correct Answer
verified
A) information
B) convenience
C) variety
D) pre- or postsale services
E) adaptability
G) C) and E)
Correct Answer
verified
Correct Answer
verified
Showing 241 - 260 of 323
Related Exams