A) creates greater elasticity of demand for its products.
B) can leverage the value-adding capabilities of different channels.
C) creates greater inelasticity of demand for its product.
D) allows firms to legally circumvent paying taxes on revenue generated by online sales.
E) allow customers to avoid shipping and handling charges.
G) A) and C)
Correct Answer
verified
Correct Answer
verified
A) corporate vertical marketing system
B) integrated vertical marketing system
C) contractual vertical marketing system
D) administered vertical marketing system
E) forward integration vertical marketing system
G) C) and D)
Correct Answer
verified
Correct Answer
verified
A) privately owned distributors and retailers integrate their efforts,on a contractual basis,to obtain greater functional economies and marketing impact than they could achieve alone.
B) independent production and distribution firms integrate their efforts,on a contractual basis,to obtain greater functional economies and marketing impact than they could achieve alone.
C) a manufacturer offers a limited number of franchise licenses to restrict the number of franchisees within a given geographical region.
D) a firm reaches different buyers by employing two or more different types of channels for the same basic product.
E) a firm formally designates by contract one channel member-whether producer,wholesaler,or retailer-to coordinate,direct,and support all other channel members.
G) C) and D)
Correct Answer
verified
Correct Answer
verified
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