Question 1

Why are marketing channels important in a marketing strategy? What factors affect channel choice and management?

Accepted Answer

The answer of Why are marketing channels important in a...

Question 2

TB Figure 1
 
-The marketing dashboard above (TB Figure 1) shows that in 2006, the highest annual percentage change in sales was:

Accepted Answer

A)  1 percent.
B)  2 percent.
C)  -1 percent.
D)  3 percent.E) B) and D)
F) None of the above

Question 3

Which of the following statements about the terms used for marketing intermediaries is true?

Accepted Answer

A)  A middleman is any intermediary between manufacturer and end-user markets.
B)  The most precise terms used to describe marketing intermediaries are dealer and distributor.
C)  A retailer sells to business markets.
D)  An agent has no legal authority to act on behalf of a manufacturer.E) B) and C)
F) C) and D)

Question 4

The four key logistical functions in a supply chain include transportation, warehousing and materials handling, inventory management and:

Accepted Answer

A)  effective handling of problems.
B)  order cycle time.
C)  communication between buyer and seller.
D)  order processing.E) All of the above
F) B) and D)

Question 5

Spring Creek Careers has an area on their website, a secured portal, for customers to log into and place a pickup/delivery order. This portal is referred to as (an) :

Accepted Answer

A)  customized search engine
B)  customized database management system
C)  electronic downloadable information (EDI) 
D)  ExtranetE) All of the above
F) B) and C)

Question 6

Figure 14-1
 
-A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "D," would be __________.

Accepted Answer

A)  distributor
B)  middleman
C)  retailer
D)  wholesalerE) None of the above
F) B) and D)

Question 7

Callaway has a presence in over countries.

Accepted Answer

A)  95
B)  50
C)  100
D)  75E) A) and B)
F) C) and D)

Question 8

In terms of distribution, when marketing channel members are engaged in financing, grading, marketing information and research, they are performing the __________ function.

Accepted Answer

A)  transformational
B)  facilitating
C)  implementing
D)  logisticalE) None of the above
F) A) and B)

Question 9

For which of the following products would the manufacturer be most likely to use exclusive distribution?

Accepted Answer

A)  Paper clips, light bulbs, and file folders
B)  Oreos, Teddy Grahams, and Vanilla wafers
C)  Timex watches, Hanes underwear, and Nike shoes
D)  Chanel perfume, Steinway pianos, and Baccarat crystalE) A) and C)
F) A) and B)

Question 10

The most indirect channel for consumer goods incorporates agents, wholesalers, and retailers and is most commonly used when:

Accepted Answer

A)  there are many small manufacturers and many small retailers.
B)  there is too large an inventory to be carried by wholesalers.
C)  there are only a few large manufacturers but many small retailers.
D)  there are low-cost, low-unit-volume goods.E) A) and B)
F) C) and D)

Question 11

Visa's website offers customers:

Accepted Answer

A)  a way to order Visa merchandise.
B)  a way to find the nearest Visa ATM.
C)  a tutorial on recognizing counterfeit money.
D)  suggestions on how to pick an ATM password you will remember.E) A) and D)
F) C) and D)

Question 12

Saks Fifth Avenue employs a quick response system to order fast-moving fashion items. Saks' point-of-sales scanner records each sale. When stock falls below a minimum level, the system automatically sends an electronic order to the vendor (e.g., Donna Karan) , which processes the order within 48 hours. This system has effectively reduced __________.

Accepted Answer

A)  lead time
B)  supply lag
C)  product flow
D)  customer response cycleE) None of the above
F) B) and D)

Question 13

Describe the typical stages involved in the processing of customer orders.

Accepted Answer

The answer of Describe the typical stages involved in the...

Question 14

When a producer owns an intermediary at the next level down in the marketing channel, it is called:

Accepted Answer

A)  vertical channel.
B)  backward integration.
C)  forward integration.
D)  horizontal channel.E) A) and B)
F) All of the above

Question 15

Which of the following is an example of a capital cost that would be considered a part of inventory costs?

Accepted Answer

A)  opportunity costs resulting from tying up funds in inventory instead of using them in other, more profitable investments
B)  warehousing space and materials handling costs
C)  costs due to possible loss, damage, pilferage, or obsolescence
D)  costs of the finished goods inventory itselfE) A) and C)
F) None of the above

Question 16

Customers currently link to Cisco's website to configure, price, and order its networking equipment. Cisco then sends orders back out across the Internet to producers and assemblers including Celestica, Flextronics, Jabil, and Solectron. Products are built and tested to Cisco standards, sometimes with procedures run
Remotely by Cisco. Most are then drop shipped to buyers, untouched by human hands on Cisco's payroll. The individuals who monitor these transactions and make sure each is performed in a cost effective and timely fashion are engaged in:

Accepted Answer

A)  point-to-point management.
B)  supply chain management.
C)  just-in-time management.
D)  total distribution cost management.E) A) and B)
F) A) and C)

Question 17

Specialty products or services-for example, automobiles, some women's fragrances, men's suits, and yachts-will likely benefit most from:

Accepted Answer

A)  selective distribution
B)  extensive distribution
C)  intensive distribution
D)  exclusive distributionE) A) and C)
F) All of the above

Question 18

The purpose of implementing a vertical marketing system is to:

Accepted Answer

A)  maximize marketing impact by working directly with consumers
B)  coordinate the agents and brokers
C)  maximize marketing impact with agents and wholesalers
D)  achieve channel economies and create the maximum marketing impactE) All of the above
F) C) and D)

Question 19

Why is customer service said to be highly situational?

Accepted Answer

The answer of Why is customer service said to be...

Question 20

On your way into school today, you stopped by Mac's Milk to pick up a Red Bull for an energy pickup. Mac's Milk is an example of a(n) :

Accepted Answer

A)  marketing channel.
B)  consortium.
C)  distribution line.
D)  cartel.E) A) and B)
F) A) and D)

Exam 14: Managing Marketing Channels and Supply Chains

On your way into school today, you stopped by Mac's Milk to pick up a Red Bull for an energy pickup. Mac's Milk is an example of a(n) :

Correct Answer
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TB Figure 1 -The marketing dashboard above (TB Figure 1) shows that in 2006, the highest annual percentage change in sales was:

Correct Answer
verified

The most indirect channel for consumer goods incorporates agents, wholesalers, and retailers and is most commonly used when:

Correct Answer
verified

Figure 14-1 -A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "D," would be __________.

Correct Answer
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Which of the following statements about the terms used for marketing intermediaries is true?

Correct Answer
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Why is customer service said to be highly situational?

Correct Answer
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Visa's website offers customers:

Correct Answer
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For which of the following products would the manufacturer be most likely to use exclusive distribution?

Correct Answer
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Spring Creek Careers has an area on their website, a secured portal, for customers to log into and place a pickup/delivery order. This portal is referred to as (an) :

Correct Answer
verified

The purpose of implementing a vertical marketing system is to:

Correct Answer
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Describe the typical stages involved in the processing of customer orders.

Correct Answer
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Which of the following is an example of a capital cost that would be considered a part of inventory costs?

Correct Answer
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Correct Answer
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Callaway has a presence in over countries.

Correct Answer
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In terms of distribution, when marketing channel members are engaged in financing, grading, marketing information and research, they are performing the __________ function.

Correct Answer
verified

Specialty products or services-for example, automobiles, some women's fragrances, men's suits, and yachts-will likely benefit most from:

Correct Answer
verified

When a producer owns an intermediary at the next level down in the marketing channel, it is called:

Correct Answer
verified

The four key logistical functions in a supply chain include transportation, warehousing and materials handling, inventory management and:

Correct Answer
verified

Why are marketing channels important in a marketing strategy? What factors affect channel choice and management?

Correct Answer
verified

Exam 14: Managing Marketing Channels and Supply Chains

On your way into school today, you stopped by Mac's Milk to pick up a Red Bull for an energy pickup. Mac's Milk is an example of a(n) :

Correct AnswerverifiedShow Answer

TB Figure 1 -The marketing dashboard above (TB Figure 1) shows that in 2006, the highest annual percentage change in sales was:

Correct AnswerverifiedShow Answer

The most indirect channel for consumer goods incorporates agents, wholesalers, and retailers and is most commonly used when:

Correct AnswerverifiedShow Answer

Figure 14-1 -A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "D," would be __________.

Correct AnswerverifiedShow Answer

Which of the following statements about the terms used for marketing intermediaries is true?

Correct AnswerverifiedShow Answer

Why is customer service said to be highly situational?

Correct AnswerverifiedShow Answer

Visa's website offers customers:

Correct AnswerverifiedShow Answer

For which of the following products would the manufacturer be most likely to use exclusive distribution?

Correct AnswerverifiedShow Answer

Spring Creek Careers has an area on their website, a secured portal, for customers to log into and place a pickup/delivery order. This portal is referred to as (an) :

Correct AnswerverifiedShow Answer

The purpose of implementing a vertical marketing system is to:

Correct AnswerverifiedShow Answer

Describe the typical stages involved in the processing of customer orders.

Correct AnswerverifiedShow Answer

Which of the following is an example of a capital cost that would be considered a part of inventory costs?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Callaway has a presence in over countries.

Correct AnswerverifiedShow Answer

In terms of distribution, when marketing channel members are engaged in financing, grading, marketing information and research, they are performing the __________ function.

Correct AnswerverifiedShow Answer

Specialty products or services-for example, automobiles, some women's fragrances, men's suits, and yachts-will likely benefit most from:

Correct AnswerverifiedShow Answer

When a producer owns an intermediary at the next level down in the marketing channel, it is called:

Correct AnswerverifiedShow Answer

The four key logistical functions in a supply chain include transportation, warehousing and materials handling, inventory management and:

Correct AnswerverifiedShow Answer

Why are marketing channels important in a marketing strategy? What factors affect channel choice and management?

Correct AnswerverifiedShow Answer

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