A) interaction management
B) knowledge management
C) profit oriented management
D) lead management
E) performance management
Correct Answer
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Multiple Choice
A) a salesperson
B) a tweet or Facebook posting
C) a phone call
D) a survey response
E) all of the above
Correct Answer
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Essay
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View Answer
Multiple Choice
A) focus areas
B) touch points
C) interrelationship promotions
D) distribution channels
E) sources of distribution information
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Multiple Choice
A) touch point
B) transformational exchange
C) predictive campaign
D) point-of-sale interaction
E) service message
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Multiple Choice
A) establish marketing objectives
B) capture relevant customer data on interactions
C) identify customer relationships with the organization
D) understand the interactions the company has with current customers
E) decide on a segmentation strategy
Correct Answer
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Essay
Correct Answer
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View Answer
Multiple Choice
A) customer relations mapping (CRM)
B) consumer relationship marketing (CRM)
C) internal transactional marketing
D) customer relationship management (CRM)
E) consumer replacement market (CRM)
Correct Answer
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True/False
Correct Answer
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True/False
Correct Answer
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Multiple Choice
A) McCarthy Act
B) Gramm-Leach-Bliley Act
C) Health Insurance Portability and Accountability Act
D) CAN-SPAM Act
E) all these are privacy acts
Correct Answer
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Multiple Choice
A) touch points
B) focus areas
C) data mining
D) information search periods
E) observational points
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Multiple Choice
A) Customer manipulation
B) Predictive modeling
C) Data mining
D) Lifetime value analysis
E) Causal research
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Multiple Choice
A) Asia
B) North America
C) Africa
D) Europe
E) South America
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Multiple Choice
A) predictive data
B) trending
C) correlation analysis
D) recency-frequency-monetary analysis
E) hypothesis testing
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Multiple Choice
A) organizational optimization
B) corporate relationship marketing (CRM)
C) total quality management (TQM)
D) customer relationship management (CRM)
E) call response marketing (CRM)
Correct Answer
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Multiple Choice
A) Consumer learning
B) Customerization
C) Empowerment
D) Autonomy
E) Interaction
Correct Answer
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Multiple Choice
A) Recency-frequency-monetary analysis (RFM)
B) Predictive modeling
C) Customer valuation
D) Data mining
E) Lifetime value analysis
Correct Answer
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True/False
Correct Answer
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True/False
Correct Answer
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