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Exam 14: Retailing, Direct Marketing, and Wholesaling

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Question 51

Multiple Choice

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Compared with other types of retailers, department stores compete mainly on the basis of

A) customer services.
B) low prices.
C) a very deep assortment of a few specific products.
D) high sales volume.
E) catalog sales.

F) None of the above
G) B) and D)

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Question 52

Multiple Choice

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Walmart, Macy's, Nordstrom, and Toys "R" Us are examples of

A) manufacturers.
B) merchant wholesalers.
C) end-users.
D) agents.
E) retailers.

F) A) and B)
G) All of the above

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Question 53

True/False

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The franchiser supplies the labor and capital in the franchise relationship.

Scenario 14.1?Use the following to answer the questions. Landry Restaurants, Inc. owns a number of different franchised restaurants, including the Rain Forest Cafe and their recent addition, the T-Rex Cafe. Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience. At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish. Periodically, the rain forest explodes with the sound of waterfalls and birds. Giant stuffed monkeys, parrots, and other jungle creatures are planted within the landscape. The Rain Forest Cafe also contains a gift shop, where customers can purchase T-shirts, hats, and other items emblazoned with the Rain Forest logo. The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience. The T-Rex Cafe offers guests a hands-on prehistoric experience, including educational, interactive computer screens. Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire. The T-Rex Cafe also has a gift shop, where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur, through "Build-a-Dino" by the "Build-a-Bear" franchise. -Refer to Scenario 14.1. The unique dining experiences offered by the Rain Forest Cafe and T-Rex Cafe represent the strategic issue of ____ addressed by the restaurants.

Bob owns and operates a wholesale hardware business that supplies small hardware parts to various manufacturers in the area. He takes title to the hardware and assumes all risks associated with ownership. Bob is a

Telemarketing is often combined with other marketing efforts.

AmeriSource is a distributor of pharmaceutical products and related health-care services. It merged with Bergen in 2001 to become AmeriSourceBergen. It provides a wide assortment of pharmaceutical products to health-care institutions such as hospitals. It also provides technical advice, equipment, and support for health-care institutions throughout the United States. AmeriSourceBergen is best classified as a

Which of the following is an example of a category killer?

Agents and brokers that facilitate and negotiate purchases but do not actually take title to products are also known as

Mail-order wholesalers are limited-function wholesalers who sell through catalogs to retailers and organizational customers.

Scenario 14.2?Use the following to answer the questions.??Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers. -Refer to Scenario 14.2. When Lands' End sells its products through a catalog or the Internet, it is most likely a(an) ____, selling through ____.

A merchant wholesaler

What is the primary difference between an agent and a broker?

Direct selling, direct marketing, and vending machines are all examples of

Redbox, ProActiv, and Clinique all sell their products through automatic vending, which is

A retail store usually can position its image so that it is universally acceptable to all market segments.

Sam's Bistro is a family restaurant that earns higher revenue when diners finish quickly, opening up their table for a new party. The manager is updating the atmosphere of the restaurant to entice customers to eat quickly and is repainting the interior _____, which is associated with impulsivity, and playing _____ music, which encourages customers to eat quickly and leave.

Wholesalers rarely handle credit for retailers and producers.

Distribution of all goods requires wholesaling activities, whether or not a wholesaling institution is involved.

Chadwick's sends its customers booklets containing its product offerings and allows them to place orders on the telephone, through the mail, or online. Chadwick's is primarily a(n)