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Exam 8: Enterprise Applications: Business Communications

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Question 41

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Which of the below metrics represents the frequency of inventory replacement?

A) Back order
B) Inventory cycle time
C) Customer order cycle time
D) Inventory turnover

E) A) and B)
F) A) and C)

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Question 42

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CRM predicting technologies help organizations identify their customers across other applications.

A) True
B) False

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Question 43

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Contact management falls under the category of the customer service department's CRM tools.

What is the key word in ERP?

Demand planning systems generate demand forecasts using statistical tools and forecasting techniques,so companies can respond faster and more effectively to consumer demands through supply chain enhancements.

The bullwhip effect occurs when distorted product-demand information ripples from one partner to the next throughout the supply chain.

___________ management systems guide users through marketing campaigns performing such tasks as campaign definition,planning,scheduling,segmentation,and success analysis.

What is the primary difference between contact management and opportunity management?

Click-to-talk functions,which allow customers to click on a button and talk with a representative via the Internet.

Which of the following was one of the first CRM components built to address the issues that sales representatives were struggling with the overwhelming amount of customer account information they were required to maintain and track?

What does supply chain management involve?

Integrations provide enterprisewide support and data access for a firm's operations and business processes.

Which of the following represents operational CRM?

Supply chain planning systems use advanced mathematical algorithms to improve the flow and efficiency of the supply chain while reducing inventory.

Distribution of products flow from customers and their _____________ customers at all levels.

What automates each phase of the sales process,helping individual sales representatives coordinate and organize all of their accounts?

What supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers?

Collaborative ___________ planning helps organizations reduce their investment in inventory,while improving customer satisfaction through product availability.

CRM predicting technologies help organizations predict customer behavior,such as which customers are at risk of leaving.

What made-to-order views can analytical CRM tools slice-and-dice customer information into?