A) The type of buyers at this stage will be early adopters.
B) The mode of competition at this stage will be based on non-price factors.
C) The market growth is positive or high at this stage.
D) The industry structure is an oligopoly with only a few large firms.
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A) Early adopters
B) Category captains
C) Laggards
D) Early majority
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A) incremental innovations
B) radical innovations
C) architectural innovations
D) disruptive innovations
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Multiple Choice
A) The decision to enter into the smartphone market during the maturity stage
B) The cost-leadership strategy pursued by Apple
C) The availability of apps that led to network effects
D) The decision to target laggards, the most profitable customer segment
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Multiple Choice
A) A consumer electronics company developing a new generation of tablet computers
B) An automobile company using computer-aided design in its production
C) A consumer electronics company launching 3D televisions
D) An automobile company commercializing electric cars
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A) regressive innovation
B) radical innovation
C) disruptive innovation
D) architectural innovation
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A) Growth stage
B) Maturity stage
C) Decline stage
D) Commercialization stage
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A) The market size for 3D televisions is extremely large, while the market size for CRT televisions is moderate.
B) While product innovation will be at its maximum for the 3D television industry, process innovation will be more crucial for the CRT television industry.
C) The focus in the 3D television industry will be on cost-leadership, whereas in the CRT television industry, the focus will be on differentiation.
D) While the strategic objective of the CRT television industry will be achieving market acceptance, the strategic objective of the 3D television industry will be pursuing a harvest strategy.
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A) charge higher prices than its competitors.
B) focus on product innovation rather than process innovation.
C) gain economies of scale.
D) shift from price to non-price competition.
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Multiple Choice
A) There is rapid industry growth during this stage.
B) Market demand in this stage primarily consists of first-time adopters.
C) Competitive intensity within the industry increases.
D) The mode of competition shifts from price to non-price in this stage.
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Multiple Choice
A) The mode of competition in the electric car industry will be based on price, whereas in the MP3 player industry, the mode of competition will be non-price based.
B) The industry for electric cars will focus more on product innovation, whereas in the MP3 player industry, the focus will be on process innovation.
C) The electric car industry will move to the maturity stage, whereas the industry for MP3 players will enter the growth stage next.
D) The industry for electric cars will primarily pursue an integration strategy, whereas in the MP3 players industry, the focus will be on differentiation.
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Multiple Choice
A) cater to the healthcare needs of the developed countries over developing countries.
B) invade the healthcare market from the bottom up.
C) leverage existing technologies to attack new markets.
D) find a market for high-end, high-price diagnostic devices.
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Multiple Choice
A) learning curve effects
B) economies of scale
C) economies of scope
D) network effects
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Multiple Choice
A) Innovation as a competitive weapon can simultaneously create and destroy value.
B) Successful innovation allows a firm to extract temporary monopoly profits.
C) Innovation has to be high-tech in order to be a potent competitive weapon.
D) Process innovations are made possible through advances such as the Internet.
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Multiple Choice
A) invest as many resources as possible in product innovations.
B) stake out a strong strategic position not easily imitated by rivals.
C) pursue a harvest strategy.
D) reduce their network effects.
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Multiple Choice
A) The company's superior differentiated appeal is highly correlated to its cost.
B) The user-generated content may be unreliable and unauthoritative.
C) The company relies on the wisdom of the experts rather than the public.
D) The chances of falling in the competitive chasm, between the early adopters and early majority, are high.
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Multiple Choice
A) entrepreneur
B) category captain
C) franchisor
D) early adopter
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