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The compact disk (CD) industry is in the maturity phase of its industry life cycle.What conditions prevail for an industry in this stage?


A) The type of buyers at this stage will be early adopters.
B) The mode of competition at this stage will be based on non-price factors.
C) The market growth is positive or high at this stage.
D) The industry structure is an oligopoly with only a few large firms.

E) None of the above
F) C) and D)

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Briefly discuss the strategic implications of the crossing-the-chasm framework.

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Based on empirical observations, Geoffre...

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While the personal computer industry is flooded and growing with laptops and tablets, John recently bought a desktop, his first personal computer.He realized that a computer at home would be helpful for his children for their school projects, and he could use it to maintain the simple accounts of his plumbing business.Which of the following customer segments does John best represent?


A) Early adopters
B) Category captains
C) Laggards
D) Early majority

E) A) and B)
F) None of the above

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When firms innovate by leveraging existing technologies into new markets, they are said to be involved in _____.


A) incremental innovations
B) radical innovations
C) architectural innovations
D) disruptive innovations

E) A) and B)
F) None of the above

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Which of the following has been a primary reason for increases in the Apple iPhone's installed base?


A) The decision to enter into the smartphone market during the maturity stage
B) The cost-leadership strategy pursued by Apple
C) The availability of apps that led to network effects
D) The decision to target laggards, the most profitable customer segment

E) All of the above
F) A) and D)

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Which of the following best illustrates a process innovation as opposed to product innovation?


A) A consumer electronics company developing a new generation of tablet computers
B) An automobile company using computer-aided design in its production
C) A consumer electronics company launching 3D televisions
D) An automobile company commercializing electric cars

E) A) and D)
F) A) and C)

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When Japanese carmakers attacked the existing U.S.automobile market by first offering small fuel-efficient cars, and then leveraging their low-cost and high-quality advantages into high-end luxury segments, they were engaging in _____.


A) regressive innovation
B) radical innovation
C) disruptive innovation
D) architectural innovation

E) None of the above
F) A) and C)

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Compare closed and open innovation models.

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In the closed innovation model, the firm...

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The demand for video recorders has drastically reduced, and there are only a few consumer electronics companies selling them at extremely low prices.Also, the current buyers of video recorders are mainly categorized under laggards.Which of the following stages of the industry life cycle is the video recorder industry in currently?


A) Growth stage
B) Maturity stage
C) Decline stage
D) Commercialization stage

E) A) and C)
F) All of the above

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While the industry for 3D televisions is in the introduction stage of the industry life cycle, the CRT (Cathode ray tube) television industry is in its decline stage.Which of the following statements will be true in this scenario?


A) The market size for 3D televisions is extremely large, while the market size for CRT televisions is moderate.
B) While product innovation will be at its maximum for the 3D television industry, process innovation will be more crucial for the CRT television industry.
C) The focus in the 3D television industry will be on cost-leadership, whereas in the CRT television industry, the focus will be on differentiation.
D) While the strategic objective of the CRT television industry will be achieving market acceptance, the strategic objective of the 3D television industry will be pursuing a harvest strategy.

E) A) and D)
F) C) and D)

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To be successful and to survive the shakeout stage of the industry life cycle, a firm should:


A) charge higher prices than its competitors.
B) focus on product innovation rather than process innovation.
C) gain economies of scale.
D) shift from price to non-price competition.

E) A) and B)
F) A) and C)

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Which of the following is a feature of the shakeout phase of the industry life cycle?


A) There is rapid industry growth during this stage.
B) Market demand in this stage primarily consists of first-time adopters.
C) Competitive intensity within the industry increases.
D) The mode of competition shifts from price to non-price in this stage.

E) C) and D)
F) B) and D)

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In developed economies, the electric car industry is in the introduction stage, and the industry for MP3 players is in the shakeout phase.What does this imply?


A) The mode of competition in the electric car industry will be based on price, whereas in the MP3 player industry, the mode of competition will be non-price based.
B) The industry for electric cars will focus more on product innovation, whereas in the MP3 player industry, the focus will be on process innovation.
C) The electric car industry will move to the maturity stage, whereas the industry for MP3 players will enter the growth stage next.
D) The industry for electric cars will primarily pursue an integration strategy, whereas in the MP3 players industry, the focus will be on differentiation.

E) A) and D)
F) A) and B)

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By introducing Vscan, a small, wireless ultrasound device, GE Healthcare (General Electric) was primarily trying to:


A) cater to the healthcare needs of the developed countries over developing countries.
B) invade the healthcare market from the bottom up.
C) leverage existing technologies to attack new markets.
D) find a market for high-end, high-price diagnostic devices.

E) A) and B)
F) A) and C)

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FindFriend is an instant messaging application for smartphones.New smartphone users find it easier to connect with friends and relatives through this mobile app when compared to other similar instant messaging applications.Hence, it has the largest user base in the industry.Thus, FindFriend app's value has increased primarily due to its _____.


A) learning curve effects
B) economies of scale
C) economies of scope
D) network effects

E) A) and B)
F) C) and D)

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Which of the following statements is NOT true about innovation?


A) Innovation as a competitive weapon can simultaneously create and destroy value.
B) Successful innovation allows a firm to extract temporary monopoly profits.
C) Innovation has to be high-tech in order to be a potent competitive weapon.
D) Process innovations are made possible through advances such as the Internet.

E) A) and B)
F) A) and C)

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Define entrepreneurship.Who are entrepreneurs?

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Entrepreneurship describes the process b...

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The key objective for firms during the growth phase is to:


A) invest as many resources as possible in product innovations.
B) stake out a strong strategic position not easily imitated by rivals.
C) pursue a harvest strategy.
D) reduce their network effects.

E) None of the above
F) A) and B)

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Which of the following is a drawback of Wikipedia's business model?


A) The company's superior differentiated appeal is highly correlated to its cost.
B) The user-generated content may be unreliable and unauthoritative.
C) The company relies on the wisdom of the experts rather than the public.
D) The chances of falling in the competitive chasm, between the early adopters and early majority, are high.

E) None of the above
F) B) and C)

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As a research scholar, Richard had built a helicam as part of his project.The helicam could capture aerial images.Realizing the potential use of this product in movie production and military and rescue operations, he started a new venture where he could customize these helicams to fit the specific needs of the buyers and sell them.Richard can be best described as a(n) _____.


A) entrepreneur
B) category captain
C) franchisor
D) early adopter

E) A) and C)
F) A) and B)

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