Question 1

All of the following observations regarding search engine marketing are true except

Accepted Answer

A)  the higher and more frequently a site appears in the search results list,the more visitors it will receive.
B)  it is important to have a link show up on the first page of a Google results page.
C)  click-through rates are not affected by a link's position on a results page.
D)  marketers want their links to be part of the "golden triangle."
E)  the vast majority of online experiences begin with a search enginE.F) All of the above
G) D) and E)

Question 2

In general,the higher and more frequently a site appears in the search results list,the more visitors it will receive from the search engine's users.

Accepted Answer

A) True 
 B)False

Question 3

Social listening allows companies to monitor what is being said about their brands in order to respond before complaints damage online reputations.

Accepted Answer

A) True 
 B)False

Question 4

Search engines and social media platforms are included in the broad term "digital marketing" but websites and e-mail are not.

Accepted Answer

A) True 
 B)False

Question 5

Search engines have two major functions: to provide search users with a ranked list of the websites they've determined are the most relevant,and

Accepted Answer

A)  to build an index of all web content.
B)  to summarize web traffic by site.
C)  to censor inappropriate web content.
D)  to provide free advertising for marketers.
E)  to provide a listing of website categories.F) B) and E)
G) None of the above

Question 6

Which of the following people on a website design team is using a wireframe?

Accepted Answer

A)  Calvin is putting a framework together of how the website should function.
B)  Camilla is drawing up a framework of consumers' needs to determine the best goal for the website.
C)  Neil is compiling data on competitors' websites for comparison purposes.
D)  Jayla is developing the organizational hierarchy of the design team.
E)  Blake is using target audiences to develop the website's various pages.F) All of the above
G) A) and D)

Question 7

A _____ is a visual guide that represents the skeletal framework of a website.

Accepted Answer

The answer of A _____ is a visual guide that...

Question 8

Search engines create an index of all web content by using automated software programs called

Accepted Answer

A)  web crawlers.
B)  web hosts.
C)  web filters.
D)  wireframes.
E)  digital sensors.F) C) and E)
G) None of the above

Question 9

The design phase is the point where the website itself is created.

Accepted Answer

A) True 
 B)False

Question 10

An organization's Internet address is its _____ name.

Accepted Answer

The answer of An organization's Internet address is its _____...

Question 11

Google,Bing,and Yahoo all help users search for information on the World Wide Web.As such,they are considered to be

Accepted Answer

A)  web encyclopedias.
B)  search engines.
C)  search portals.
D)  wireframes.
E)  web hosts.F) A) and D)
G) A) and E)

Question 12

Why are marketing organizations committing increasing percentages of their resources to social media marketing?

Accepted Answer

A)  because social media marketing requires less staff resources than other forms of marketing
B)  because social media marketing is easier to manage than traditional forms of marketing
C)  because people are spending more time on social media platforms
D)  because social media marketing is a fad that will not last very long
E)  because people don't pay attention to traditional forms of advertisingF) A) and B)
G) All of the above

Question 13

Because more and more people are spending time on social media platforms,marketing organizations are committing more of their resources to social media marketing.

Accepted Answer

A) True 
 B)False

Question 14

A wireframe's main focus is on typographic style,color,and graphics.

Accepted Answer

A) True 
 B)False

Question 15

Whether marketing to consumers or businesses,nearly all online marketing revolves around the establishment and maintenance of one or more branded websites.

Accepted Answer

A) True 
 B)False

Question 16

In website design,much of the work during the development phase is managed

Accepted Answer

A)  by the research and development team.
B)  by the firm's external information technologies (IT) department.
C)  by the marketing department.
D)  through a content management system.
E)  through a web hosting servicE.F) C) and D)
G) B) and E)

Question 17

In today's era of media noise,how can marketers break through the clutter to reach their audience?

Accepted Answer

A)  by producing messages that display the brand most creatively
B)  by producing messages that are the most visible to consumers
C)  by inundating the market with advertising
D)  by increasing the communications budget
E)  by producing messages that are relevant to each individual consumerF) B) and E)
G) C) and D)

Question 18

The umbrella term that refers to the marketing of goods or services using digital mediums,such as e-mail,websites,search engines,and social media platforms is

Accepted Answer

A)  branded content.
B)  social media.
C)  digital marketing.
D)  search marketing.
E)  techno-marketing.F) A) and E)
G) None of the above

Question 19

The essence of _____ marketing is the belief that if businesses deliver valuable information to buyers,customers will reward them with their business and loyalty.

Accepted Answer

A)  search
B)  digital
C)  mobile
D)  social media
E)  contentF) A) and E)
G) A) and B)

Question 20

Another name for a web crawler is a ______.

Accepted Answer

The answer of Another name for a web crawler is...

Exam 13: Digital Social Media Marketing

Search engines have two major functions: to provide search users with a ranked list of the websites they've determined are the most relevant,and

Correct AnswerverifiedShow Answer

Social listening allows companies to monitor what is being said about their brands in order to respond before complaints damage online reputations.

Correct AnswerverifiedShow Answer

Search engines create an index of all web content by using automated software programs called

Correct AnswerverifiedShow Answer

Because more and more people are spending time on social media platforms,marketing organizations are committing more of their resources to social media marketing.

Correct AnswerverifiedShow Answer

An organization's Internet address is its _____ name.

Correct AnswerverifiedShow Answer

Why are marketing organizations committing increasing percentages of their resources to social media marketing?

Correct AnswerverifiedShow Answer

The essence of _____ marketing is the belief that if businesses deliver valuable information to buyers,customers will reward them with their business and loyalty.

Correct AnswerverifiedShow Answer

In website design,much of the work during the development phase is managed

Correct AnswerverifiedShow Answer

Another name for a web crawler is a ______.

Correct AnswerverifiedShow Answer

Which of the following people on a website design team is using a wireframe?

Correct AnswerverifiedShow Answer

The design phase is the point where the website itself is created.

Correct AnswerverifiedShow Answer

In today's era of media noise,how can marketers break through the clutter to reach their audience?

Correct AnswerverifiedShow Answer

In general,the higher and more frequently a site appears in the search results list,the more visitors it will receive from the search engine's users.

Correct AnswerverifiedShow Answer

A _____ is a visual guide that represents the skeletal framework of a website.

Correct AnswerverifiedShow Answer

Google,Bing,and Yahoo all help users search for information on the World Wide Web.As such,they are considered to be

Correct AnswerverifiedShow Answer

The umbrella term that refers to the marketing of goods or services using digital mediums,such as e-mail,websites,search engines,and social media platforms is

Correct AnswerverifiedShow Answer

A wireframe's main focus is on typographic style,color,and graphics.

Correct AnswerverifiedShow Answer

Search engines and social media platforms are included in the broad term "digital marketing" but websites and e-mail are not.

Correct AnswerverifiedShow Answer

All of the following observations regarding search engine marketing are true except

Correct AnswerverifiedShow Answer

Whether marketing to consumers or businesses,nearly all online marketing revolves around the establishment and maintenance of one or more branded websites.

Correct AnswerverifiedShow Answer

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